Land Rover 
Beyond Fashion

Land Rover disrupts the fashion category
with an apparel photography campaign. 

Unexpected of the category where the products are expected to be shown perfectly, we see the clothing products tied together to close up wounds at off road settings, so the consumers can keep going on with their journeys.

The brand uses its outdoor heritage and 4X4 feeling giving the lifestyle of is its consumers.

Agency: TBWA\Istanbul
CCO: Ilkay Gürpinar
ECD: Volkan Karakasoglu
Art Director: Olga Mustecaplioglu
Copywriter: Cem Yolal
Group Head: Serdar Güngör, Eser Yazici

Photographer: Firat Meric
Agency Producer: Evrim Saracoglu, Firat Kilic
Brand Executive: Yesim Tamuroglu
Brand Manager: Aysenaz Altinoz

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